Our brands

We have achieved our leading position through our brands of proven quality and trust. That is why we are present every day in all spheres that aim at a healthy future.

PHOENIX Pharma

We are a daily support for those who care about the health of people in Montenegro. Our distribution and logistics processes are standardized and defined so that the supply of our customers across the country is fast and reliable. We are available to our customers so that their and our health care mission can meet even the greatest challenges.

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EL Pharma

We have focused our activities, our know-how and resources primarily on our foreign partners and on their presentation and promotion in this 20-million-people-strong emerging market.

The broad scope of our services enables foreign drug manufacturers to enter the regional market and reach local consumers.

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BENU pharmacy institution

Pharmacy institution BENU is the largest chain of pharmacies in Serbia and is part of a large international company PHOENIX.

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LIVSANE A PHOENIX Brand

PHOENIX group has its own private label brand under the name LIVSANE, which has been present in the markets of the region since 2015.
LIVSANE is an exclusive brand available only in BENU and BETTY pharmacies, and it has a wide range of products of top quality. Attractive design, visibility on the shelves, clear message and affordable prices are the epithets associated with LIVSANE.

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